Salone del Mobile 2018 – A Rookie’s Essential Guide

All that you need to know about this Season’s Furniture Fair.

Where: Milano – Rho Fairgrounds

When: 17-22 April 2018, Mon-Fri from 9:30-18:30 (for traders) and Sat-Sun 9:30-18:30 (for the public).

For over fifty years, the design world has had its eyes peeled for Milan’s Salone del Mobile. With over two thousand exhibitors this year it can be difficult to know what to do. After our experience glancing through the official website to find events in these past seasons, we realised that sometimes it isn’t the easiest way to keep informed on the week (especially if you’re a rookie). So, find out all you need to know about the 2018 International Salone del Mobile for the hottest shows and events this season.

Salone del Mobile is currently in its 57th edition after its beginning in 1961, when furniture makers under the organisation of FederlegnoArredo organised the first trade fair. However, Salone del Mobile is more than just that; it’s about creativity, innovations, and emotions.

Emotions that for one week revolutionise the “geography” of this beautiful city. Design week allows Milanese people and tourists to discover areas that are often labelled as industrial with completely different eyes (as well as publicising some of the most of the artsy, central and historic districts). This is thanks to the evolution of the Fuorisalone concept born in 1991. In fact, Milan Design Week isn’t just composed of Salone del Mobile (the official showground in Rho Fiera Milano), but also of the Fuorisalone, which is a variety of events linked to design that are hosted throughout Milan.

Getting to business… this blog post will focus on the Salone del Mobile at Rho Fiera Milano which we think is more interesting to business owners rather than the general public (or those who have a sincere commitment to furniture). If you’re craving more of a design feel while exploring the city or fun events to attend, then you should read our guide on the Fuorisalone.

Tickets

The first thing we should probably mention is how to get inside Salone del Mobile: you have to buy tickets. While the fair is only available for businesses/traders during the week (Monday-Friday), the exhibitions are open to the public on Saturday and Sunday. However, if you’re a student, you can visit the fair any day you like (yay) for €25 with proof of student id! If you’re not a student or a trader, don’t fret! We’ve got you covered… the official website isn’t super clear on this: you can also get a reduced price!  Buy them online for 26 euros, rather than spend 35 euros onsite!

The Exhibitions

The Salone this year will host 2,000 exhibitors. As is usually is, the event will be divided into three main categories:

  1. Classic –  Tradition in the Future: focusing on classic artisanal design and craftsmanship (halls 4,2)
  2. Design:  a focus on functionality and innovation (halls 7,5,10,6,12,8,18,14,20,16)
  3. xLux: dedicated to timeless luxury (halls 1,3).

The Salone will also include three additional, areas:

1. Salone Satellite: A space dedicated to designers under 35, this section usually includes some of the world’s most promising new entry’s (halls 13,15).  

This section of the Salone is perhaps one of the most interesting as it is often here that the separation between emerging designers or students and reputable, successful designers is made. This years edition of Salone Satellite decided to focus on the Southern hemisphere with its theme “Africa/Latin America: rising design”. The number of under 35 designers featured this year will be 650.

2. Eurocucina: this section of the salone is dedicated to kitchens and will showcase the most innovative kitchen designs (halls 9,11,13,15).

3. Salone Internazionale del Bagno: this is a biennial section that will appear in 2018 instead of Euroluce, is dedicated to bathrooms and has hugely evolved since its beginning in 2006 (halls 22,24).

The Milanese’s Must See’s at the Salone Del Mobile:

  1. Provasi

Provasi is a luxurious Italian Furniture design brand that has some of the most deluxe homeware designs in the world. The brand mainly reinterprets French and English pieces with an Italian twist and creates sophisticated and classic designs. This luxurious brand is known for using precious materials such as ebony wood and rosewood for its exquisite homeware designs. Last year, Provasi won the second edition of the Salone del Mobile Award for their black-and-white chic bedroom design.

immagine-evidenza-1.jpgIf you’re an elegant and detailed decoration lover we highly recommend you keep your eyes peeled for Provasi’s exhibition this year.

Hall 4 stand A21 B14.

  1. LAGO

In 2016 LAGO won the best product design for the kitchen section with its ‘Lift’ chair and ‘Vertigo’ table designs. LAGO’s designs broke up the traditional kitchen scene and added a new dimension to the domestic landscape by suggesting innovative and unusual designs for what is normally considered a familiar environment. This year, in preparation for the Salone 2018, LAGO has released its asymmetrical ‘Bold’ kitchen table.

LAGO_Bold-Table_preview-Salone-del-Mobile-2018.jpg

Photo credits: https://www.lago.it

If you love minimalistic and innovative designs, we highly recommend you check out LAGO’s stands.

Hall 16 stand B25 C30.

  1. Dornbracht

Dornbracht is a studio that aims to recreate health and wellbeing spa designs in your bathrooms. Sounds pretty good, right? It has created insane bathroom designs such as its ‘Aquapressure’ shower, which has three separate outlet points with a variety of water intensities aimed to massage the head, the neck and the thoracic vertebrae. Last year Dornbracht featured its ‘Spa on Board’ project at the 2017 Monaco Yacht Show. This innovative Spa features a Horizontal Shower (yep, you heard that right) and a variety of other unconventional bathroom objects. With its track record, we are expecting to see a lot from this brand at the Salone del Mobile!

Hall 24 stand G11 G19.

  1. Salone Satellite Award

The Salone Satellite Award has been featured in the Salone del Mobile since 2010. This prize allows winners to access contacts with larger companies to enable their growth. However, this prize is also a major stepping point for building a renowned reputation on the market as an established designer. As most of the winners become some of the most influential designers of the next generation, we think the Salone Satellite Awards winners’ works are a must see.

There are our top tips on what to see and how to see the 2018 Salone del Mobile. Don’t forget to tag us in your pictures with #themilanese once you’re there to get featured!

Love, 

The Milanese

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